Diamonds have fascinated women and men alike for centuries. Have you wondered about the pull of this stone and why we are so attracted to it? There are many connotations associated with the diamond. Still, its indestructibility, fire, strength, and value are the most central symbolism. Every other implication about the diamond flows from this symbolism. Diamonds are a precious commodity; to own and wear diamonds is to own and wear value. In this sense, diamonds offer empowerment because they are an undeniable source of value.
For over 100 years, the Mehtas have created fine jewellery and earned the customer’s trust with the superior quality of their diamonds.
As a continuing endeavour, we strive to understand why customers buy diamonds and what they look for when they want diamond jewellery. Here are some thoughts on why people buy diamonds and what these sparkling beauties mean to them.
- Diamonds in daily speech
- What does a diamond mean to you?
- What motivates you to buy diamonds?
Diamonds in everyday usage
Diamonds are an oft-employed compliment for an outstanding person. When we say someone is a “diamond of the first water”, we are talking of someone of exemplary qualities. Someone who is “a diamond in the rough” is a good-hearted person lacking social graces. The implication is that, when refined through cut and polish, such a person would shine as brilliantly as a diamond.
These glittering gems have inspired movies and songs; the James Bond film "Diamonds are forever" and Marilyn Monroe's song "Diamonds are a girl's best friend" are just two examples. And let's not forget the nursery rhyme: Twinkle twinkle little star/ How I wonder what you are/up above the world so high/Like a diamond in the sky.
Regardless of the sense in which the word “diamonds” was used in these instances, they have now become part of the popular idiom, iconic phrases that everyone understands.
What does a diamond mean to you?
Diamonds exude a magical allure and mean different things to different people.
Diamonds were believed to promote clarity of thought and were considered the gem of winners and the talisman of conquerors. To the Greeks, the diamond was Adamus—indestructible and invincible, capable of strengthening and increasing the power of warriors. The Romans believed diamonds were sprinklings on the earth fallen from the stars. In India, diamonds had many uses—a prosaic cutting tool, an aid to good health, and protection against evil and danger.
Diamonds represent beauty, brilliance and light; they symbolise purity, innocence, and beauty. In jewellery, they stand for the “forever” aspect of eternal love. Above all, diamonds exude undeniable luxury.
Diamond mysticism
Created over billions of years deep within the earth’s core, diamonds are rare and precious and connote invincibility. Ever since they were discovered, diamonds have been associated with a steadfastness in love. They are known for their hardness and indestructibility and symbolise dependability and faithfulness. For these reasons, diamonds are the perfect gem for engagement rings and wedding jewellery.
What motivates you to buy diamonds?
Diamond jewellery has long been considered aspirational; women and men aspire to buy, own, or wear diamonds because they symbolise love, eternity, wealth, and luxury.
Diamonds can empower individuals by representing personal achievements, milestones, and memorable moments. For example, a diamond engagement ring can represent a commitment to a lifelong partnership, while a diamond pendant can symbolise accomplishment or personal style. By owning and wearing diamonds, men and women can feel empowered and confident in their identities and achievements.
Store of value
We are attracted to what we believe has value. You spend on yourself or your loved ones because you think you deserve it. You want to buy diamonds because they are valuable and worth their price. Diamonds are an attractive investment with resale value.
Mirroring diamond qualities
When we purchase jewellery, our choices are influenced by our perceptions of ourselves or the person for whom the jewellery is intended.
You will be drawn to diamond jewellery if you see yourself as strong, dependable, vibrant, and full of fire. Or recognise these qualities in a significant someone you know.
Memorable occasions
A special occasion motivates us to buy these precious gems. An engagement, a wedding, an anniversary, the birth of a child—in fact, any event of significance—calls for a special something befitting it that will bring back happy memories. If you enjoy jewellery, what can be more special than diamonds to mark that special occasion?
Celebrate an achievement
Jewellery lovers buy diamonds to celebrate an achievement, whether their own or that of a special someone. There is something of which you are proud; you reached a milestone, and now is the perfect time to treat yourself to that gorgeous solitaire diamond ring!
Gift a diamond or few
When you want to buy a stand-out gift for yourself or someone else who is a jewellery lover, you know you cannot go wrong with diamonds. Because diamond jewellery makes sentimental gifts. That’s when you look at shimmering diamond-set earrings and rings, bangles and bracelets, pendants and necklaces.
Impress her!
Gentlemen, this one is for you. When you want to say, “I care for you”, nothing impresses quite as brilliantly as a diamond-set piece of jewellery.
When you need to make a shining apology
You’ve goofed up—forgotten her birthday or your anniversary or couldn’t make it in time for that elaborate dinner she planned for you. Time to loosen the purse strings and say, “I’m sorry”, in style.
So, you see,
For every reason you can think of, we can show you the perfect piece of diamond jewellery. Select from our range of exquisitely crafted earrings and rings, bangles and bracelets, pendants and necklaces and more. We will also be happy to customise the jewellery piece of your dreams, consulting with you from conceptualisation and design till we deliver a finished product that will have you saying, “Ah, this is it!”
Interested? Let’s discuss this over a cup of coffee. Get in touch with us at +919884056666.
